I’ve found that there are three big blocks that most often come up when anyone is looking at using a professional’s service or getting ready to buy a product.
Money
Time
Timing
This is with the understanding that everything else is a match. They have a need and you can serve that need. They feel connected [...]
You’ve probably heard a lot of marketing folks talk about “growing your list.” I like to think of this more along the lines of “building a community.” It’s a reminder that for each email that is on your on-line list, there’s a person behind it.
Whatever you call it, the larger your community the greater opportunity [...]
There is one main energy that can take you out of business extremely fast and that is the energy of competition. I can honestly tell you that when I first started off in business, I spent a lot of time surfing through the Internet reading newsletters of other folks who were out there doing work [...]